{"id":66988,"date":"2026-10-01T08:00:00","date_gmt":"2026-10-01T07:00:00","guid":{"rendered":"https:\/\/algarve7.pt\/?p=66988"},"modified":"2026-09-29T18:43:34","modified_gmt":"2026-09-29T17:43:34","slug":"estrategia-de-desenvolvimento-e-promocao-turistica-de-portimao-horizonte-2035","status":"publish","type":"post","link":"https:\/\/algarve7.pt\/index.php\/2026\/10\/estrategia-de-desenvolvimento-e-promocao-turistica-de-portimao-horizonte-2035\/turismo\/08\/00\/","title":{"rendered":"Estrat\u00e9gia de Desenvolvimento e Promo\u00e7\u00e3o Tur\u00edstica de Portim\u00e3o \u2013 Horizonte 2035"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A C\u00e2mara Municipal de Portim\u00e3o iniciou j\u00e1 os trabalhos conducentes \u00e0 Estrat\u00e9gia de Desenvolvimento e Promo\u00e7\u00e3o Tur\u00edstica de Portim\u00e3o \u2013 Horizonte 2035, instrumento que definir\u00e1 as prioridades do destino para a pr\u00f3xima d\u00e9cada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A novidade foi ontem revelada pelo Presidente da edilidade, \u00c1lvaro Bila, em v\u00eddeo veiculado no contexto do Dia Mundial do Turismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1lvaro Bila informou que este instrumento permitir\u00e1&nbsp;analisar a realidade atual do destino, envolver os residentes e agentes do territ\u00f3rio e definir uma vis\u00e3o e prioridades de interven\u00e7\u00e3o at\u00e9 2035.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O turismo assume um papel relevante na din\u00e2mica econ\u00f3mica e territorial de Portim\u00e3o. Perante a evolu\u00e7\u00e3o dos mercados, dos perfis de procura e dos desafios associados \u00e0 sazonalidade e \u00e0 competitividade dos destinos, torna-se fundamental compreender a realidade atual e definir prioridades para o futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto ir\u00e1 percorrer diferentes etapas, desde o diagn\u00f3stico da atividade tur\u00edstica e a ausculta\u00e7\u00e3o do territ\u00f3rio at\u00e9 \u00e0 defini\u00e7\u00e3o das op\u00e7\u00f5es estrat\u00e9gicas e de um Plano de A\u00e7\u00e3o que permita concretizar a vis\u00e3o estabelecida para 2035.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira etapa passa por um diagn\u00f3stico aprofundado do destino, abrangendo a oferta tur\u00edstica, a evolu\u00e7\u00e3o da procura, o desempenho dos mercados e o contributo do turismo para a economia local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O IPDT \u2013 Tourism Intelligence, em parceria com o&nbsp;<a href=\"https:\/\/www.cm-portimao.pt\/\" target=\"_blank\" rel=\"noopener\">Munic\u00edpio de Portim\u00e3o<\/a>&nbsp;ir\u00e1 desenvolver um processo de ausculta\u00e7\u00e3o atrav\u00e9s de inqu\u00e9rito, que inclui residentes, agentes econ\u00f3micos e entidades estrat\u00e9gicas, permitindo integrar diferentes perspetivas sobre a realidade e o futuro do turismo em Portim\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os temas em an\u00e1lise estar\u00e3o a evolu\u00e7\u00e3o do turismo no concelho, as for\u00e7as e fragilidades do destino, a sazonalidade, os produtos e mercados com maior potencial, a sustentabilidade e acessibilidade e as prioridades para o horizonte 2035.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A informa\u00e7\u00e3o recolhida durante o diagn\u00f3stico e o processo de ausculta\u00e7\u00e3o servir\u00e1 de base \u00e0 defini\u00e7\u00e3o da vis\u00e3o, miss\u00e3o, valores e posicionamento diferenciador de Portim\u00e3o enquanto destino tur\u00edstico, acompanhados por objetivos estrat\u00e9gicos e metas mensur\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Estrat\u00e9gia ir\u00e1 tamb\u00e9m estabelecer um modelo de desenvolvimento tur\u00edstico assente na sustentabilidade, definir os eixos estrat\u00e9gicos e hierarquizar os produtos tur\u00edsticos do destino. A pol\u00edtica de marketing e comunica\u00e7\u00e3o ir\u00e1 identificar mercados, segmentos, mensagens-chave e estrat\u00e9gias diferenciadas por canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00faltima fase do projeto ir\u00e1 transformar as orienta\u00e7\u00f5es estrat\u00e9gicas em programas, a\u00e7\u00f5es e projetos concretos, com objetivos, prazos, entidades respons\u00e1veis e necessidades de recursos identificadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 igualmente definido um modelo de governan\u00e7a do destino tur\u00edstico, promovendo a articula\u00e7\u00e3o entre entidades p\u00fablicas e privadas, e um plano de monitoriza\u00e7\u00e3o e avalia\u00e7\u00e3o que permitir\u00e1 acompanhar a implementa\u00e7\u00e3o e evolu\u00e7\u00e3o da Estrat\u00e9gia at\u00e9 2035.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vers\u00e3o final da Estrat\u00e9gia de Desenvolvimento e Promo\u00e7\u00e3o Tur\u00edstica de Portim\u00e3o \u2013 Horizonte 2035 dever\u00e1 ser lan\u00e7ada at\u00e9 ao final do primeiro trimestre de 2027, seguindo-se a sua apresenta\u00e7\u00e3o p\u00fablica em data a definir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A C\u00e2mara Municipal de Portim\u00e3o iniciou j\u00e1 os trabalhos conducentes \u00e0 Estrat\u00e9gia de Desenvolvimento e Promo\u00e7\u00e3o Tur\u00edstica de Portim\u00e3o \u2013<\/p>\n","protected":false},"author":1,"featured_media":10310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[36,72,45],"class_list":["post-66988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-algarve","tag-portimao","tag-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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