{"id":65244,"date":"2026-07-31T14:25:08","date_gmt":"2026-07-31T13:25:08","guid":{"rendered":"https:\/\/algarve7.pt\/?p=65244"},"modified":"2026-07-31T14:25:12","modified_gmt":"2026-07-31T13:25:12","slug":"ansr-lanca-campanha-nacional-de-verao-nao-ha-desculpas-que-cheguem","status":"publish","type":"post","link":"https:\/\/algarve7.pt\/index.php\/2026\/07\/ansr-lanca-campanha-nacional-de-verao-nao-ha-desculpas-que-cheguem\/nacional\/14\/25\/","title":{"rendered":"ANSR lan\u00e7a campanha nacional de Ver\u00e3o: &#8220;N\u00e3o h\u00e1 desculpas que cheguem&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Autoridade Nacional de Seguran\u00e7a Rodovi\u00e1ria (ANSR) lan\u00e7a hoje a campanha nacional de sensibiliza\u00e7\u00e3o &#8220;<em>N\u00e3o h\u00e1 desculpas que cheguem<\/em>&#8220;, que decorrer\u00e1 entre 31 de julho e 6 de setembro, coincidindo com um dos per\u00edodos de maior intensidade de circula\u00e7\u00e3o rodovi\u00e1ria do ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 essa realidade que a nova campanha pretende evidenciar. Uma campanha que confronta o condutor com as consequ\u00eancias das suas escolhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pedro Clemente, Presidente da ANSR, lembra que \u00ab<em>durante as f\u00e9rias de ver\u00e3o, milhares de portugueses percorrem longas dist\u00e2ncias para chegar ao destino. \u00c9 precisamente neste contexto que comportamentos aparentemente &#8220;justific\u00e1veis&#8221; \u2014 como continuar a conduzir apesar do cansa\u00e7o, exceder os limites de velocidade ou conduzir depois de consumir bebidas alco\u00f3licas \u2014 podem ter consequ\u00eancias irrevers\u00edveis<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sob o conceito criativo &#8220;<em>N\u00e3o h\u00e1 desculpas que cheguem<\/em>&#8220;, a campanha coloca o condutor perante cen\u00e1rios dram\u00e1ticos que ilustram o impacto humano dos comportamentos de risco na estrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de uma abordagem emocional e direta, as v\u00e1rias pe\u00e7as de comunica\u00e7\u00e3o demonstram que nenhuma desculpa consegue reparar as consequ\u00eancias de uma decis\u00e3o tomada ao volante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha procura recordar que o verdadeiro destino de qualquer viagem \u00e9 chegar em seguran\u00e7a. Entre as principais mensagens da campanha destacam-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fa\u00e7a pausas regulares e viaje descansado;<\/li>\n\n\n\n<li>Respeite os limites de velocidade;<\/li>\n\n\n\n<li>Se beber, n\u00e3o conduza;<\/li>\n\n\n\n<li>N\u00e3o use o telem\u00f3vel a conduzir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha ser\u00e1 divulgada entre 31 de julho e 6 de setembro, atrav\u00e9s de um plano nacional de comunica\u00e7\u00e3o que inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>televis\u00e3o;<\/li>\n\n\n\n<li>r\u00e1dio;<\/li>\n\n\n\n<li>plataformas digitais;<\/li>\n\n\n\n<li>caixas Multibanco;<\/li>\n\n\n\n<li>publicidade a\u00e9rea nas praias de Lisboa e Algarve (alternado, aos fins de semana);<\/li>\n\n\n\n<li>pain\u00e9is LED instalados em postos de abastecimento de combust\u00edvel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta presen\u00e7a multicanal permite levar a mensagem aos condutores em diferentes momentos da viagem, refor\u00e7ando o impacto da campanha e promovendo escolhas mais seguras ao volante. A proposta criativa prev\u00ea precisamente uma adapta\u00e7\u00e3o integrada dos conte\u00fados aos v\u00e1rios suportes, mantendo uma narrativa comum e mensagens espec\u00edficas sobre fadiga, velocidade e \u00e1lcool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha contar\u00e1 igualmente com o envolvimento de 311 parceiros, entre munic\u00edpios, entidades p\u00fablicas, for\u00e7as de seguran\u00e7a, empresas e diversas organiza\u00e7\u00f5es da sociedade civil, que ir\u00e3o divulgar as mensagens de sensibiliza\u00e7\u00e3o nos seus pr\u00f3prios canais de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta ampla mobiliza\u00e7\u00e3o nacional permitir\u00e1 multiplicar o alcance da campanha e refor\u00e7ar a proximidade junto das comunidades locais, contribuindo para que a mensagem chegue a milh\u00f5es de cidad\u00e3os em todo o territ\u00f3rio nacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha de Ver\u00e3o integra a estrat\u00e9gia de comunica\u00e7\u00e3o da ANSR para 2026, que aposta no refor\u00e7o da preven\u00e7\u00e3o rodovi\u00e1ria atrav\u00e9s de campanhas multimeios mais consistentes, pr\u00f3ximas dos cidad\u00e3os e dirigidas aos per\u00edodos de maior risco de circula\u00e7\u00e3o.&nbsp;<br><br>O plano prev\u00ea precisamente tr\u00eas grandes campanhas nacionais \u2014 P\u00e1scoa, Ver\u00e3o e Natal\/Ano Novo \u2014 suportadas por uma forte presen\u00e7a em televis\u00e3o, r\u00e1dio, digital e meios de proximidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ANSR apela a todos os condutores para que planeiem as suas viagens, respeitem as regras de tr\u00e2nsito e adotem comportamentos respons\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque, na estrada, \u201c<em>n\u00e3o h\u00e1 desculpas que cheguem\u201d!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Autoridade Nacional de Seguran\u00e7a Rodovi\u00e1ria (ANSR) lan\u00e7a hoje a campanha nacional de sensibiliza\u00e7\u00e3o &#8220;N\u00e3o h\u00e1 desculpas que cheguem&#8220;, que<\/p>\n","protected":false},"author":1,"featured_media":65245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[189],"tags":[261,98],"class_list":["post-65244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional","tag-ansr","tag-nacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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