{"id":59633,"date":"2026-03-10T08:00:00","date_gmt":"2026-03-10T08:00:00","guid":{"rendered":"https:\/\/algarve7.pt\/?p=59633"},"modified":"2026-03-09T11:22:08","modified_gmt":"2026-03-09T11:22:08","slug":"comercio-do-centro-portimao-lancamento-bairro-comercial-digital-16-de-marco","status":"publish","type":"post","link":"https:\/\/algarve7.pt\/index.php\/2026\/03\/comercio-do-centro-portimao-lancamento-bairro-comercial-digital-16-de-marco\/atualidade\/08\/00\/","title":{"rendered":"Com\u00e9rcio do Centro Portim\u00e3o: Lan\u00e7amento Bairro Comercial Digital 16 de mar\u00e7o"},"content":{"rendered":"\n<p>O Munic\u00edpio de Portim\u00e3o apresenta no dia 16 de mar\u00e7o, pelas 10h00, no Caf\u00e9 Concerto do TEMPO, o projeto Com\u00e9rcio do Centro &#8211; Bairro Comercial Digital, uma iniciativa que visa transformar o centro hist\u00f3rico e comercial da cidade.<\/p>\n\n\n\n<p>A sess\u00e3o \u00e9 destinada a todos os comerciantes do centro de Portim\u00e3o e marca o arranque da fase de implementa\u00e7\u00e3o do projeto, que representa um investimento total de cerca de 1,3 milh\u00f5es de euros, cofinanciado pelo PRR &#8211; Plano de Recupera\u00e7\u00e3o e Resili\u00eancia, num montante aproximado de 950 mil euros.<\/p>\n\n\n\n<p>O Bairro Comercial Digital de Portim\u00e3o visa a moderniza\u00e7\u00e3o e digitaliza\u00e7\u00e3o do com\u00e9rcio local, abrangendo cerca de 150 empresas do centro da cidade e incluindo diversas val\u00eancias, tais como, marketplace digital gratuito para os comerciantes, com loja online, sistema de reservas, encomendas e entregas; website e aplica\u00e7\u00e3o m\u00f3vel do Bairro, com mapa interativo e agenda de eventos e roteiros tur\u00edsticos;experi\u00eancias de realidade aumentada nos pontos de interesse hist\u00f3rico-culturais; MUPIs interativos no espa\u00e7o p\u00fablico; cacifos digitais para recolha de encomendas; forma\u00e7\u00e3o gratuita e certificada em compet\u00eancias digitais para os comerciantes, entre outros.<\/p>\n\n\n\n<p>A sess\u00e3o de apresenta\u00e7\u00e3o contar\u00e1 com as presen\u00e7as do Presidente da C\u00e2mara Municipal e do gestor do Bairro Comercial Digital, participando tamb\u00e9m os representantes da AEA \u2014 Associa\u00e7\u00e3o dos Empres\u00e1rios do Algarve, bem como da empresa Mygon, respons\u00e1vel pela plataforma de com\u00e9rcio eletr\u00f3nico.<\/p>\n\n\n\n<p>Nesta sess\u00e3o, os comerciantes poder\u00e3o conhecer em detalhe&nbsp;as ferramentas que o projeto disponibiliza e a forma de aderir.&nbsp;<\/p>\n\n\n\n<p>Nos dias seguintes, entre 17 e 20 de mar\u00e7o, a equipa da Mygon estar\u00e1 no terreno para o \u201conboarding\u201d presencial dos comerciantes que pretendam aderir ao Marketplace.<\/p>\n\n\n\n<p>O projeto \u00e9 promovido pelo Munic\u00edpio de Portim\u00e3o em parceria com a ACRAL (Associa\u00e7\u00e3o de Com\u00e9rcio e Servi\u00e7os do Algarve), a APCS (Associa\u00e7\u00e3o Portimonense de Com\u00e9rcio e Servi\u00e7os) e a ATP (Associa\u00e7\u00e3o de Turismo de Portim\u00e3o).\u00a0<\/p>\n\n\n\n<p>Conta ainda com a colabora\u00e7\u00e3o da AEA (Associa\u00e7\u00e3o dos Empres\u00e1rios do Algarve) na componente de forma\u00e7\u00e3o, da EPGE (Escola Profissional Gil Eanes) na produ\u00e7\u00e3o de conte\u00fados e apoio ao projeto, e da Divis\u00e3o de Museus e Patrim\u00f3nio da CMP, no que respeita aos conte\u00fados hist\u00f3rico-culturais.<a><\/a><\/p>\n\n\n\n<p><strong>Sobre o Bairro Comercial Digital de Portim\u00e3o<\/strong><\/p>\n\n\n\n<p>O Bairro Comercial Digital de Portim\u00e3o \u00e9 financiado pelo Plano de Recupera\u00e7\u00e3o e Resili\u00eancia, no \u00e2mbito da Componente 16 \u2014 Empresas 4.0.&nbsp;<\/p>\n\n\n\n<p>O projeto tem como objetivo a moderniza\u00e7\u00e3o digital do com\u00e9rcio do centro de Portim\u00e3o, promovendo a competitividade dos comerciantes locais, a atra\u00e7\u00e3o de novos p\u00fablicos e a valoriza\u00e7\u00e3o do patrim\u00f3nio hist\u00f3rico e cultural da cidade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Munic\u00edpio de Portim\u00e3o apresenta no dia 16 de mar\u00e7o, pelas 10h00, no Caf\u00e9 Concerto do TEMPO, o projeto 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