{"id":57206,"date":"2025-12-25T09:30:00","date_gmt":"2025-12-25T09:30:00","guid":{"rendered":"https:\/\/algarve7.pt\/?p=57206"},"modified":"2025-12-23T14:02:48","modified_gmt":"2025-12-23T14:02:48","slug":"algarve-une-forcas-para-reforcar-competitividade-internacional-participacao-inedita-na-fitur-madrid-2026","status":"publish","type":"post","link":"https:\/\/algarve7.pt\/index.php\/2025\/12\/algarve-une-forcas-para-reforcar-competitividade-internacional-participacao-inedita-na-fitur-madrid-2026\/turismo\/09\/30\/","title":{"rendered":"Algarve une for\u00e7as para refor\u00e7ar competitividade internacional: participa\u00e7\u00e3o in\u00e9dita na FITUR Madrid 2026"},"content":{"rendered":"\n

De 21 a 25 de janeiro de 2026, nove munic\u00edpios do Algarve – Albufeira, Alcoutim, Aljezur, Lagoa, Lagos, Loul\u00e9, Olh\u00e3o, Portim\u00e3o e Tavira – em parceria com a Ag\u00eancia de Promo\u00e7\u00e3o de Albufeira (APAL), unem esfor\u00e7os numa a\u00e7\u00e3o conjunta de promo\u00e7\u00e3o tur\u00edstica na FITUR Madrid, uma das mais relevantes feiras internacionais do setor.<\/p>\n\n\n\n

Esta iniciativa, in\u00e9dita na regi\u00e3o, materializa-se na cria\u00e7\u00e3o de um espa\u00e7o com cerca de 60 m\u00b2 dedicado \u00e0 promo\u00e7\u00e3o integrada do Algarve, sob uma marca comum. A a\u00e7\u00e3o refor\u00e7a uma estrat\u00e9gia assente em economias de escala e na coopera\u00e7\u00e3o intermunicipal, promovendo a racionaliza\u00e7\u00e3o de recursos e uma maior efici\u00eancia na gest\u00e3o p\u00fablica.<\/p>\n\n\n\n

Import\u00e2ncia Econ\u00f3mica e Estrat\u00e9gica<\/strong><\/h3>\n\n\n\n

O turismo representa mais de 30% do PIB regional e constitui um dos principais motores da economia algarvia, com impacto significativo na cria\u00e7\u00e3o de emprego e na dinamiza\u00e7\u00e3o de atividades complementares, como a restaura\u00e7\u00e3o, o com\u00e9rcio e os servi\u00e7os. A crescente procura por parte do mercado espanhol –  que j\u00e1 integra o top 5 dos principais mercados emissores para o Algarve – refor\u00e7a a import\u00e2ncia desta a\u00e7\u00e3o promocional dirigida, com potencial para gerar efeitos multiplicadores na economia local. <\/p>\n\n\n\n

A participa\u00e7\u00e3o na FITUR assume particular relev\u00e2ncia estrat\u00e9gica por tr\u00eas raz\u00f5es fundamentais:<\/p>\n\n\n\n

1 – <\/strong>Plataforma de neg\u00f3cios:<\/strong> cria\u00e7\u00e3o de um espa\u00e7o privilegiado para reuni\u00f5es B2B, facilitando a internacionaliza\u00e7\u00e3o das empresas do trade tur\u00edstico algarvio;<\/p>\n\n\n\n

2 – <\/strong>Promo\u00e7\u00e3o integrada:<\/strong> divulga\u00e7\u00e3o das m\u00faltiplas val\u00eancias do destino, incluindo sol e mar, golfe, turismo de natureza, turismo cultural, gastronomia e produtos end\u00f3genos;<\/p>\n\n\n\n

3 – F<\/strong>ortalecimento da marca Algarve:<\/strong> a\u00e7\u00e3o coordenada em rede, que contribui para o aumento da notoriedade e da competitividade do destino no mercado ib\u00e9rico.<\/p>\n\n\n\n

A\u00e7\u00f5es em Destaque<\/strong><\/h3>\n\n\n\n

No stand conjunto, para al\u00e9m da promo\u00e7\u00e3o dos territ\u00f3rios, ser\u00e3o apresentadas iniciativas municipais inovadoras e dinamizadas a\u00e7\u00f5es de degusta\u00e7\u00e3o de produtos end\u00f3genos, valorizando os recursos locais e refor\u00e7ando a identidade cultural da regi\u00e3o.<\/p>\n\n\n\n

Esta participa\u00e7\u00e3o conjunta reflete uma vis\u00e3o estrat\u00e9gica de coopera\u00e7\u00e3o institucional, orientada para a efici\u00eancia na utiliza\u00e7\u00e3o de recursos p\u00fablicos e para a maximiza\u00e7\u00e3o do retorno econ\u00f3mico, tanto para os munic\u00edpios envolvidos como para os agentes privados do setor.<\/p>\n","protected":false},"excerpt":{"rendered":"

De 21 a 25 de janeiro de 2026, nove munic\u00edpios do Algarve – Albufeira, Alcoutim, Aljezur, Lagoa, Lagos, Loul\u00e9, Olh\u00e3o, Portim\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":57207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[36,45],"class_list":["post-57206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-algarve","tag-turismo"],"yoast_head":"\nAlgarve 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