{"id":52452,"date":"2025-07-15T07:40:00","date_gmt":"2025-07-15T06:40:00","guid":{"rendered":"https:\/\/algarve7.pt\/?p=52452"},"modified":"2025-07-14T18:03:21","modified_gmt":"2025-07-14T17:03:21","slug":"vrsa-lanca-plataforma-digital-para-modernizar-o-comercio-local","status":"publish","type":"post","link":"https:\/\/algarve7.pt\/index.php\/2025\/07\/vrsa-lanca-plataforma-digital-para-modernizar-o-comercio-local\/atualidade\/07\/40\/","title":{"rendered":"VRSA lan\u00e7a plataforma digital para modernizar o com\u00e9rcio local"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Munic\u00edpio de Vila Real de Santo Ant\u00f3nio apresentou, este s\u00e1bado, o&nbsp;<strong>Marketplace VRSA Digital<\/strong>, uma nova plataforma online que pretende refor\u00e7ar a presen\u00e7a digital do com\u00e9rcio tradicional e dinamizar a economia local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa enquadra-se na candidatura ao programa&nbsp;<strong>Bairros Comerciais Digitais<\/strong>, financiado pelo&nbsp;<strong>Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR)<\/strong>, e representa um&nbsp;<strong>investimento global de 895.212,33 euros<\/strong>, aprovado em agosto de 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova plataforma j\u00e1 est\u00e1 dispon\u00edvel atrav\u00e9s do site\u00a0<a href=\"http:\/\/bairrodigital.vrsa.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">bairrodigital.vrsa.pt<\/a>, permitindo consultar e adquirir produtos e servi\u00e7os locais a partir de qualquer ponto do concelho \u2014 ou mesmo fora dele \u2014, aproximando comerciantes e consumidores num \u00fanico espa\u00e7o digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na apresenta\u00e7\u00e3o p\u00fablica, que decorreu na&nbsp;<strong>Pra\u00e7a Marqu\u00eas de Pombal<\/strong>, com a presen\u00e7a do executivo municipal, o presidente da C\u00e2mara Municipal de VRSA, \u00c1lvaro Ara\u00fajo, sublinhou que esta n\u00e3o \u00e9 apenas uma ferramenta digital, mas tamb\u00e9m&nbsp;<strong>\u201cum convite \u00e0 colabora\u00e7\u00e3o, \u00e0 uni\u00e3o e \u00e0 valoriza\u00e7\u00e3o do nosso tecido econ\u00f3mico local\u201d<\/strong>, acrescentando que se trata de&nbsp;<strong>\u201cum espa\u00e7o onde cada loja tem voz, cada produto tem lugar e cada cliente tem acesso direto \u00e0 qualidade do nosso com\u00e9rcio\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste momento, est\u00e3o j\u00e1&nbsp;<strong>90 estabelecimentos inscritos<\/strong>, localizados na&nbsp;<strong>zona pedonal do Centro Comercial a C\u00e9u Aberto<\/strong>, mas o objetivo \u00e9 alargar gradualmente o projeto a todos os comerciantes do concelho at\u00e9&nbsp;<strong>setembro de 2025<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desenvolvimento t\u00e9cnico do marketplace foi assegurado em parceria com os&nbsp;<strong>CTT<\/strong>, a empresa&nbsp;<strong>Mygon<\/strong>&nbsp;e a&nbsp;<strong>Marketividade<\/strong>, esta \u00faltima respons\u00e1vel pela cria\u00e7\u00e3o da nova&nbsp;<strong>marca institucional VRSA Digital<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marca VRSA Digital pretende posicionar Vila Real de Santo Ant\u00f3nio como um territ\u00f3rio com forte identidade comercial, mas capaz de se afirmar tamb\u00e9m na transforma\u00e7\u00e3o digital,&nbsp;<strong>apoiando os comerciantes, refor\u00e7ando a liga\u00e7\u00e3o \u00e0 comunidade e criando novas formas de promo\u00e7\u00e3o da oferta local<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Munic\u00edpio de Vila Real de Santo Ant\u00f3nio apresentou, este s\u00e1bado, o&nbsp;Marketplace VRSA Digital, uma nova plataforma online que pretende<\/p>\n","protected":false},"author":1,"featured_media":52453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11],"tags":[36,62,123],"class_list":["post-52452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atualidade","tag-algarve","tag-atualidade","tag-vila-real-de-sto-antonio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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