{"id":38237,"date":"2024-05-02T17:30:37","date_gmt":"2024-05-02T16:30:37","guid":{"rendered":"https:\/\/algarve7.pt\/?p=38237"},"modified":"2024-05-02T17:30:38","modified_gmt":"2024-05-02T16:30:38","slug":"volta-ao-algarve-bateu-o-recorde-de-impacto-mediatico-em-2024","status":"publish","type":"post","link":"https:\/\/algarve7.pt\/index.php\/2024\/05\/volta-ao-algarve-bateu-o-recorde-de-impacto-mediatico-em-2024\/desporto\/17\/30\/","title":{"rendered":"Volta ao Algarve bateu o recorde de impacto medi\u00e1tico em 2024"},"content":{"rendered":"\n<p><strong>A 50.\u00aa edi\u00e7\u00e3o da Volta ao Algarve, realizada entre 14 e 18 de fevereiro, bateu todos os recordes de impacto medi\u00e1tico, revela um estudo encomendado \u00e0 Cision pela Federa\u00e7\u00e3o Portuguesa de Ciclismo, conhecido nesta semana.<\/strong><\/p>\n\n\n\n<p>O espa\u00e7o medi\u00e1tico ocupado pela Volta ao Algarve equivale a um valor de 36&nbsp;054&nbsp;649 euros, um recorde absoluto desde 2018, ano do primeiro estudo feito pela Cision. \u00c9 um valor 13 por cento superior ao anterior m\u00e1ximo, que datava de 2023, e representa um retorno de 46 vezes o or\u00e7amento do evento.<\/p>\n\n\n\n<p>Os 36&nbsp;054&nbsp;649 euros resultam das 1344 not\u00edcias e 129 spots televisivos sobre a Volta ao Algarve emitidos apenas em Portugal. A maioria das not\u00edcias (961) foi transmitida por meios online, mas a maior parte do valor \u2013 26&nbsp;913&nbsp;500 euros \u2013 foi gerado pelas 249 pe\u00e7as televisivas.<\/p>\n\n\n\n<p>O relat\u00f3rio apresentado pela Cision revela que a regi\u00e3o do pa\u00eds onde a Volta ao Algarve teve mais audi\u00eancia foi o Norte, com 36 por cento do total. Seguiram-se a regi\u00e3o Centro (25 por cento), regi\u00e3o de Lisboa (23 por cento), Alentejo (10 por cento) e Algarve (seis por cento).<\/p>\n\n\n\n<p>Por g\u00e9neros, a audi\u00eancia da Volta ao Algarve nos m\u00e9dia distribuiu-se entre 58 por cento de homens e 42 por cento de mulheres, havendo uma maioria do p\u00fablico (53 por cento) que \u00e9 respons\u00e1vel pelas compras do agregado familiar. A faixa et\u00e1ria mais representada \u00e9 a dos maiores de 64 anos, com um valor equivalente ao do intervalo 25-44 anos.<\/p>\n\n\n\n<p>Olhando ao retorno dos diferentes parceiros, destaca-se o AVE dos principais patrocinadores, os \u201cnaming sponsors\u201d das camisolas amarela, verde, branca e azul. A totalidade do AVE \u00e9 atribu\u00eddo \u00e0 marca Algarve, patrocinador da Camisola Amarela, de vencedor da classifica\u00e7\u00e3o absoluta.<\/p>\n\n\n\n<p>O Cr\u00e9dito Agr\u00edcola, patrocinador da Camisola Verde, da classifica\u00e7\u00e3o por pontos, teve um impacto estimado em 2&nbsp;533&nbsp;013 euros. A Camisola Branca, s\u00edmbolo de melhor jovem, gerou um retorno de 2&nbsp;283&nbsp;384 euros para o IPDJ. A campanha \u201c\u00c1gua \u00e9 Vida\u201d, que patrocinou a Camisola Azul, classifica\u00e7\u00e3o da montanha, gerou um impacto de 1&nbsp;585&nbsp;679 euros.<\/p>\n\n\n\n<p>O estudo da Cision debru\u00e7ou-se sobre a presen\u00e7a da Volta ao Algarve na comunica\u00e7\u00e3o social portuguesa. A Federa\u00e7\u00e3o Portuguesa de Ciclismo, organizador do evento, centrou-se noutros dados, que revelam uma forte presen\u00e7a internacional da Volta ao Algarve.<\/p>\n\n\n\n<p>Fora de Portugal foram publicadas 1984 not\u00edcias sobre o evento, que teve a presen\u00e7a de 37 profissionais de comunica\u00e7\u00e3o social estrangeiros acreditados, oriundos de dez pa\u00edses: Alemanha, B\u00e9lgica, Col\u00f4mbia, Estados Unidos da Am\u00e9rica, Fran\u00e7a, It\u00e1lia, Pa\u00edses Baixos, Panam\u00e1, Pol\u00f3nia e Reino Unido.<\/p>\n\n\n\n<p>Os meios pr\u00f3prios de comunica\u00e7\u00e3o da Volta ao Algarve revelaram um grande crescimento em rela\u00e7\u00e3o \u00e0 edi\u00e7\u00e3o anterior da corrida. No Facebook: registaram-se 1 376 693 impress\u00f5es (+20,8 por cento), valor que subiu para 2 427 626 impress\u00f5es (+1245 por cento) no Instagram. No X foram 761 415 impress\u00f5es (+40,9 por cento). A p\u00e1gina oficial da corrida na internet registou, durante os cinco dias de prova 581 000 page views (+13,2 por cento).<\/p>\n\n\n\n<p>A Volta ao Algarve, \u00fanica prova por etapas portuguesa integrante do circuito UCI ProSeries, teve transmiss\u00e3o televisiva em direto na RTP1 e na Eurosport 2 e contou com repeti\u00e7\u00f5es na Eurosport 1. Fora de Portugal, a Volta ao Algarve foi vista em mais de 50 pa\u00edses na cadeia Eurosport e ainda na RBTF e na VRT, da B\u00e9lgica, e na Direct TV, na Am\u00e9rica Latina.<\/p>\n\n\n\n<p>A 50.\u00aa edi\u00e7\u00e3o da Volta ao Algarve foi vencida pelo belga Remco Evenepoel (Soudal Qucik-Step), o compatriota Gerben Thijssen (Intermarch\u00e9-Wanty) ganhou a classifica\u00e7\u00e3o por pontos, o portugu\u00eas Ant\u00f3nio Morgado (UAE Team Emirates) foi o melhor jovem e o colombiano Daniel Felipe Mart\u00ednez (BORA-hansgrohe) sagrou-se rei dos trepadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 50.\u00aa edi\u00e7\u00e3o da Volta ao Algarve, realizada entre 14 e 18 de fevereiro, bateu todos os recordes de impacto<\/p>\n","protected":false},"author":1,"featured_media":38238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[36,675,40,339],"class_list":["post-38237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desporto","tag-algarve","tag-bicicletas","tag-desporto","tag-volta-ao-algarve"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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